EXPERTISE

Greg is a results-driven executive with expertise in business development, media marketing, and strategic partnerships. He consistently delivers $MM+ revenue growth, secures high-value clients like P&G, Reddit, Paramount, and AdHoCo, and leads audience expansion strategies to drive brand engagement and market leadership.

Marketing Executive creating authentic campaigns with nano, micro, mid-tier and macro level influencers

Excels in the creator economy, using data-driven strategies and tools like Mintel, BrandWatch, and Tagger to track trends and drive impactful campaigns for brands like Walmart and Whataburger, delivering superior engagement and results.

Bar chart of Uber's revenue from 2016 to 2021 in millions of U.S. dollars, showing growth from $3,845 million in 2016 to $17,455 million in 2021.

Drove revenue and business growth, securing multimillion-dollar deals and leading strategic partnerships. Increased growth for businesses by $9M at IRI, managed $30M+ CPG portfolios at Uber Freight, and closed $22M+ in deals at Reputation, partnering with top brands.

Promotional image for a webinar by IRI on multicultural influencer marketing. Features headshots of panelists with their names and titles, including leaders from Mars, Fashion Fair Cosmetics, Meta, BET, and OMD. Scheduled for Thursday, April 21 at 2 p.m. CT.

Greg is a strategic marketing leader who drives business growth by unlocking new audiences through data-driven insights and multicultural engagement. At Circana formerly IRI, he grew revenue by $9M+, revived multicultural audience solutions, and grew accounts like P&G and Reddit.