Audience Expansion & Data-Driven Marketing
CIRCANA Formerly IRI
Dream it.
Greg increased IRI’s book of business by $9M+, securing high-value partnerships with P&G, Reddit, Paramount, and Choreograph Agency, among others. He revitalized IRI’s multicultural marketing solutions to compete against Nielsen, enabling brands to precisely target and measure engagement with diverse audiences across paid media, social, influencer, retail, and PR strategies. Greg positioned IRI as a thought leader in multicultural marketing, representing the company at key industry events and advisory panels to influence brand strategies and media investment decisions. He drove adoption of IRI’s analytics solutions, helping CPG and media companies optimize marketing spend and accurately track conversion impact on diverse consumer segments. Additionally, Greg collaborated with Annalect, driving an additional $12M by unlocking new audiences through the content creator economy.