Revenue Growth & Business Development
UBER
Dream it.
Playing a key role at Uber from 2016-2019, leading as a Marketing Manger catching the eye of the Chief Marketing officer to focus on enhancing driver loyalty and engagement through data-driven CRM strategies, including email, push notifications, and in-app messaging. Leadership in executing high-impact campaigns for Uber’s driver community and collaborating cross-functionally to optimize the driver experience drove significant growth. Transitioning into the Enterprise Account Director role, a team was led to grow a $30M+ CPG portfolio by 30% and achieve 147% of sales quotas. Created "Brand U," improving employee retention by 15%.
Build it.
Greg thrived in a high-pressure environment, balancing complex challenges while fostering team engagement and executing strategic initiatives. His resilience in driving results across multiple projects led to two well-earned promotions. By continuously refining his leadership skills and delivering impactful outcomes, Greg laid the groundwork ultimately deciding to take his success onward to business school, positioning himself as a forward-thinking, adaptable leader for the next generation of business makers.
Photo features Former CMO of Uber, Boz St. John.
BRANDU series - 2017
Tasked with improving Uber's high-pressure, often toxic work culture, I launched the BrandU program for the Global Community Operations division’s Center of Excellence.
By fostering internal/external networking, securing a professional photographer, and creating mentoring opportunities, BrandU inspired employees and provided clear pathways for career advancement.
Key outcomes:
45% increase in employee morale
20% reduction in turnover
The program drove engagement, enhanced retention, and reshaped the work culture, making it a model for success within Uber.
ANSWERSMEDIA
Dream it.
At AnswersMedia, he addressed the American Society of Plastic Surgeons’ membership renewal challenge by conceptualizing and executing a first-of-its-kind mobile app, leading to a fourfold ROI and setting a new industry standard. His success in developing strategic processes for communication and customer retention earned him a rapid promotion to Director of Account Management.
As Director, Greg led and trained a high-performing team, optimized sales cycles, and spearheaded data-driven initiatives across CPG, auto, and pharmaceutical verticals. His ability to enhance client relationships and drive revenue growth was evident as Senior Account Executive, where he was the company’s top seller, generating 40% of total sales revenue within his first year and earning a promotion in just nine months.
Build it.
Greg strategically positioned AnswersMedia to forge strong partnerships with Baxter Healthcare, McDonald's, Lexus, and multiple medical associations. He also secured C-suite visibility across Chicagoland’s marketing and sales associations, establishing key speaking engagements to elevate industry presence. Located in the West Loop of Chicago in one of Harpo Studios former media spaces.