LVMH, Marketing Rotation with Krannert Business School and HEC

Luxury Marketing Rotation - 2019

I was honored to be chosen to participate in a highly competitive MBA Luxury Marketing Bootcamp. During the program, I faced a series of challenging case studies and was tasked with orchestrating the launch of a luxury product within the LVMH sandbox environment. Our team emerged as the victors, successfully meeting both the strategic and commercial objectives.

The experience of working on this rotation demanded a multifaceted approach, which included collaborative efforts, comprehensive public relations strategies, precise communication plans, and effective marketing strategies to ensure sales results and brand visibility aligned seamlessly with the brand's trajectory.

In a high-pressure environment, my team and I were provided with several prototypes and a mere 24 business hours to assess, streamline product development, brief the design team, define commercial objectives, and devise a launch plan. This experience not only honed my skills but also positioned me as a standout among both the LVMH organization and my MBA cohort.